Canelo Álvarez has partnered with Box to Box Films, the producers of Formula 1: Drive to Survive, to form a global production company.
What happened?
The partnership will see Box to Box produce Canelo's entertainment projects around the world, including documentaries, unscripted and scripted originals, and live event specials.
Canelo Media, Álvarez's newly minted business, will be the hub for boxing, sports, and lifestyle content.
Why it matters for Canelo Álvarez
This venture is about bringing untold stories to life, pushing creative boundaries, and building a premier platform in sports and entertainment, according to Álvarez.
Álvarez has been a boxing world champ at four different weights, with a recent Netflix doc announcing his preparations for a fight against Gennady Golovkin.
What comes next?
Mexico will serve as a creative base for the Canelo Media-Box to Box projects, but they will also be developed and produced in other countries in Latin America and internationally.
The partners plan to work up a wide range of content, with Box to Box's Netflix credits including Tour de France: Unchained and Simon Cowell: The Next Act.
Álvarez told Deadline he's incredibly excited to welcome Canelo Media into his expanding business portfolio.
The story of the Mexican fighter's preparations for a defining fight against Golovkin is the subject of a recently announced Netflix doc.
Box to Box has also started partnering with world-famous athletes, including champion sprinter Noah Lyles, to form the Iconic Productions banner.
Canelo Media will be part of the wider Canelo Group of Companies, with Álvarez finding the right partner in Box to Box to bring his vision to life.
The production deal will see the pair working together to produce high-quality content for a global audience.
Álvarez has always believed in working alongside the best in their fields, and with Box to Box, he's found a partner that shares his vision.
The partnership is a significant move for Álvarez, who is looking to expand his reach beyond boxing.
With Box to Box's expertise in producing high-quality content, the partnership is expected to produce some exciting projects in the coming months.
The exact details of the partnership are still being finalized, but it's clear that Álvarez is excited about the opportunities it will bring.
As a boxing world champ, Álvarez is no stranger to the spotlight, and this partnership will only serve to increase his profile.
The partnership is a testament to Álvarez's dedication to his craft, and his desire to bring new and exciting content to his fans.
With the partnership in place, fans can expect to see some exciting new projects from Álvarez in the coming months.
The future is looking bright for Álvarez, and this partnership is just the beginning.