Canelo Álvarez shut down Max Kellerman's critiques on boxing's popularity during a pre-fight press conference.
What happened?
Max Kellerman, set to return to broadcasting, attempted to highlight Dana White's impact on combat sports.
Kellerman stated that Dana White built an institution with the UFC, making it more popular than boxing.
Why it matters for Canelo Álvarez
Canelo Álvarez took issue with Kellerman's comments, which implied boxing is less popular than the UFC.
The pro-boxing crowd was not pleased with Kellerman's remarks, leading to an awkward interaction.
What comes next?
Canelo Álvarez is set to face Terence Crawford in a super fight, with Max Kellerman on the call alongside Jon Anik.
The fight will be part of Zuffa Boxing's inaugural event, with Dana White promoting the sport.
And Canelo Álvarez is looking to prove himself as one of the best boxers in the world.
But Kellerman's comments have added fuel to the fire, with many defending the sport of boxing.
So the stage is set for an exciting fight, with Canelo Álvarez looking to shut down his critics.
Canelo Álvarez has been training hard for the fight, which is scheduled to take place on a date to be announced.
The 32-year-old boxer has a record of 62 wins, with 39 of those wins coming by way of knockout, as of June 2023.