Canelo Álvarez interrupted Max Kellerman at a pre-fight press conference to disagree with his assessment that UFC is more popular than boxing.
What happened?
Kellerman attempted to highlight Dana White's impact on combat sports, stating that White built the UFC into an 'institution' and implying that boxing is not as popular as it used to be.
Canelo Álvarez quickly responded, saying 'Boxing has always been bigger' and that it will get 'bigger'.
Why it matters for Canelo Álvarez
Álvarez's response shows his confidence in the sport of boxing and his belief that it can continue to grow in popularity.
The exchange occurred during a press conference for Álvarez's upcoming fight against Terence Crawford, which will be broadcast with Kellerman on the call.
What comes next?
The fight between Álvarez and Crawford is scheduled to take place on Saturday, and a successful event could help boost the popularity of boxing.
Álvarez's comments were met with approval from the pro-boxing crowd in attendance, who were pleased to hear him defend the sport.
Kellerman's comments were likely intended to praise Dana White's promotional abilities, but they were perceived as dismissive of boxing's current popularity.
The event will be Zuffa Boxing's inaugural event, and a strong showing could help establish the organization as a major player in the sport.
Canelo Álvarez and Terence Crawford are set to face off in a highly anticipated matchup, with Kellerman and Jon Anik on the call.
The fight will be an important test for both fighters, and the outcome could have significant implications for the sport of boxing.
Álvarez's confidence in boxing's popularity is likely to be put to the test in the coming weeks and months, as the sport continues to evolve and grow.
The press conference exchange between Álvarez and Kellerman has generated significant buzz, with many fans and pundits weighing in on the debate over boxing's popularity.
As the fight approaches, all eyes will be on Álvarez and Crawford, and the outcome is likely to be closely watched by fans and analysts alike.
The event is scheduled to take place on Saturday, and fans can tune in to see Canelo Álvarez in action against Terence Crawford.
The fight will be a major test for both fighters, and the winner will likely be considered one of the top fighters in the sport.
Álvarez's comments have sparked a lively debate over the popularity of boxing, with many fans and pundits defending the sport.
The exchange between Álvarez and Kellerman has added an extra layer of intrigue to the upcoming fight, and fans will be eager to see how the event unfolds.
As the sport of boxing continues to evolve, Canelo Álvarez remains one of its biggest stars, and his comments on the sport's popularity are likely to be closely watched.
The fight between Álvarez and Crawford is just the beginning of an exciting new chapter for Zuffa Boxing, and fans can expect to see many more thrilling matchups in the months to come.